Kate Good Consulting
Speaking & Training
Tools of the trade


Wednesday, August 5, 2009

There is a Marketing Tool I Leave Home Without

Today I was packing my purse to head out for lunch with a new contact who discovered my Web site while doing a Google search for a apartment consultant and wanted to chat about my services. I stopped in my tracks when I reached for a stack of business cards only to realize the box was empty. I tried to remember when I last printed them and discovered it was more than two years ago.

While driving to lunch, I was chatting with a good friend laughing about the fact that I have not had a business card in years. And then it dawned on me, I really have not needed one. In the age of Google, Linked and Facebook, people just know how to get my contact information and a business cards purpose has diminished.

I wonder what is next.