…..on a sign. When the customer is driving past your apartment community I doubt they are jotting down the phone number. Yet, I still see phone numbers on banners and temporary signs. A better use of that advertising space is to put something .com. When people see .com they know there is a Web site they can visit for more information. And, let’s face it, words are easier to remember without writing them down when compared to a 10 digit number.
Maybe you will take this one step further and put an interesting .com on your sign such as the campaign we did for Lincoln Property Company with the launch of the Web site LCTTVForMe.com. This site is no longer live but when they were doing a huge marketing promotion and giving away LCD TV’s as a move in gift the site was swarmed with interested renters. .Com can be powerful and memorable on your sign and well worth the ad space.
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I agree with the TV promo idea. When signage has a specific call-to-action such as a "TV Give Away" it's an amazingly simple way to track back traffic (and who doesn't want that!)
ReplyDeleteHowever, for the phone numbers....some communities use Human Directionals to effectively extend their community's visibility. If a community is tucked away but near a large intersection, it's ideal to include phone number s on a Human Directional's sign. In this scenario, we see an equal number of phone calls to walk-ins as drivers stop at the redlight and will use their cell phones to call the leasing staff. More at www.GotchaDirectionals.com
Why not put both phone number and wesite info on signage. My consulting clients still have people call from cell phones, leave messages after hours from cell or home....too many possible opportunities to let phone numbers go!
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