Kate Good Consulting
Speaking & Training
Tools of the trade


Monday, January 9, 2012

Dressing For The Dollar Store, Walmart and A Leasing Office


Allow me to stand on my soapbox for a moment. What are you wearing today? Does it look like you deserve to write a $12,000 contract? Flip flops are not career appearal. Each day we need to look in the mirror and ask ourselves, "would you rent from you?".

I feel that we got a little too casual over the years. I blame it on Southwest airlines and their shorts, polo shirts and tennis shoes. They were the anti uniform of the day and today it does not have the same impact. But I still love uniforms. We need to update our image for 2012. The Southwest Airlines look is no longer kool. In fact, it is worn out. Find your team's personality and express it in your dress. Nothing says professional like a team all dressed to kill and matching. If you are going to spend the money on uniforms, get some bang for the buck and match.

The trend for 2012 is back to professionalism, after all, it is what set apart the "good guys" during the recession. America is dressing back up and opting for ballet flats instead of flip flops. It's time to come to the closing table in a pressed shirt and jacket again.

3 comments:

  1. People really wear flip flops to work? REALLY??? That is some craziness that I can't get behind.

    ReplyDelete
  2. Hi Kate.
    We actually do promote wearing Flip Flops in the Urbane Underground Leasing office. Our industries infatuation with paralleling "professionalism" and corporate attire is baffling. Is that thinking in alignment with the prospect expectations? What about focusing on Enhancing the Prospects Experience, and setting the stage to Entertain the Prospect? While I recognize there are different product types within our industry, and if we were all running a Ritz Carlton then suit attire is appropriate and expected, but most are not. The Retail Industry doesn't wear "Corporate Attire", the last time I stuck my head in a Banana Republic they were dressed to blend in with the customer, and Apple employees looked more like casual Saturday afternoon wear with their shirts hanging out prey tell.

    ReplyDelete