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Friday, January 20, 2012

First Impression Failure at Quiznos


While searching for a lunch spot in Atlanta today, I stumbled upon a Quiznos. I was disappointed to see that "management" has reserved position A in the parking lot for themselves! While shooting this pic, two cars pulled into the spot and rolled on out with a puzzled look on their faces. This one sign says so much about how this restaurant feels about their customers. Let's call it, management before customers.

Each week I visit apartment communities all over the country. Sure, most of them have "future resident parking" signs in front of their leasing center. The trouble is, the team does not respect these spaces and they choose to park in the VIP spot. Don't you think we should make our residents feel like VIP's?

Before I jump off this point, I want to discuss your beloved golf cart. While I love this little gem as much as the next leasing consultant, it should not be parked in a future resident spot. A better plan is to put it at the end of the amenity cooridor. This placement encourages the leasing team to walk through the amenities at the start and end of the tour. The amenities add value to the apartment the customer is leasing. Set your leasing tour up for success. Nough Said!

4 comments:

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  2. Another note about golf carts - they shouldn't be parked in the striped area next to a handicap space. That might seem like a good compromise, but it could prevent someone from being able to exit their vehicle using a wheelchair or scooter.

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  3. Good add David. Always think about the message our actions are sending.

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  4. Amazed and not at all amused by the sign that Management would place in front of a store that should leave every convenient available spot open for customers. While it's unacceptable in every case, I hope that it's not a corporate store and is a franchisee. A small business owner with one franchise in need of consultation would be easier to understand and address than a developed corporation!

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