Trend: Customer Service as Part of the Sales Process

45% of every client interaction involves customer service. My research illustrates that customer service has decreased in many organizations possibly due to the fact that we may be operating with leaner staffs and they are simply stretched too far to give your customers the personal attention they crave. Since customer-to-customer influences have become vital to success, it is increasingly important that leasing professionals focus more on their most vital asset-the client.

Anything which would be considered a administrative function should take a back seat when a customer calls or visits. And yes, leasing is all about customer service. In fact, today’s successful consultant knows the secret closing more traffic today is find out what the customer is looking for and service their need to find a new home.