The last five years have provided significant tools and technology for sales professionals. Customers have access to as much information as their leasing professional. Know what your customer is reading.
How do you rate in the blogs and opinion sites?
Has your sales team checked out your complete Internet presence, including web pages on the Internet Listing Services?
A prepared leasing professional has a greater chance of closing the lease because it shows the customer that they are important to this team member.
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