The end of an era brings a marketing opportunity.

IT’S THE END OF AN ERA. Are you prepared?

On February 17, 2009 America will transition to digital TV. A recent article in Multi-Housing News highlighted key points that property owners and managers need to consider prior to the deletion of analog broadcasting. A webinar was conducted by the National Multi Housing Council and gave these primary recommendations;

1.) If you change channel assignments at a property and you don’t change processing electronics, analog channels will disappear.

2.) Conduct a digital channel site survey – check your instruction booklet for “8 vsd” and at least a -30 dBmV signal level

3.) Every property is different and requires different arrangements and distribution systems so check out www.dtv.gov and www.dtv2009.gov to learn more.

And…..
There is a marketing opportunity awaiting you.

How can you capitalize on the new digital requirements?

It’s a great time to reposition your leasing incentive and turn to a relevant incentive such as a 100% digitally compliant HDTV with the signing of a year’s lease. Residents budget for their monthly rent payments but rarely will budget for new electronics. And now that financing credit has seized up, they will appreciate the incentive even more. Plus, HDTVs are available in a variety of sizes and can fit any budget.

Year end specials are at an all time high and the multi-housing industry can take advantage of additional manufacturer’s rebates by contacting Creative Concepts at jls@corpconcepts.com . In the subject section note: Kate Good’s HDTV. P.S. Free HDTVs have proven to be a great closer.

No Risk.
What do you have to loose? You don’t have to purchase the TVs until contracts are signed!