Snap and Go Marketing

For Rent Magazine Introduces Snap and Go

NORFOLK, Va.—(July 19, 2010) — For Rent Media Solutions announces the launch of Snap and Go, the Microsoft® Tag mobile scanning feature available to front cover advertisers at no additional cost. Prospective renters can use this tag to scan a bar code on For Rent Magazine through the camera on their mobile phone, which brings them to their area's apartment listings on the ForRent.com mobile site. The "Snap and Go" tag is a mobile media first in the multi-housing industry.

"The 'Snap and Go' tag is another option we provide to our advertisers that conveniently brings property listings to potential renters and helps generate more awareness for property managers and their communities," said Brock MacLean, senior vice president of national sales and development, For Rent Media Solutions. "Through 'Snap and Go' and other features like unique URLs, text messaging short codes and social media icons, which are included on each For Rent Magazine ad, we are truly making our print offering interactive. These interactive features create a seamless way for renters to use our print publication to access information online or through their mobile device."

How Do You Use It?
This how to video demonstrates how to download and use Snap and Go: www.youtube.com/watch?v=Qq639IFsfkA&feature=youtube_gdata

Since the January 2009 introduction of Microsoft® Tag, more than one billion tags have been created for businesses worldwide. According to the Microsoft® Tag site, more than 20 million magazines featuring the tag were in the hands of U.S. consumers during the month of April.

Download the Microsoft® Tag Reader app: itunes.apple.com/us/app/tag-reader/id298856272?mt=8