I want to give a big round of applause to Southwest Airlines for taking a unique selling position and really driving it home. When Southwest decided to not follow all the other airlines who have crazy bag fee's, they embarked on one of the most creative and complete campaigns I've witnessed in years.
Who did not laugh at the commercial showing the baggage team on the tarmac watching the plane push back saying "I'm really going to miss those bags"? They said it as if their friends were leaving them communicating the point that bags are not enemies at Southwest.
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